How We Create a Strategy

Marketing strategy is not voodoo! The elements of a good strategy are as follows:

  • Identifying your market and building a value proposition
  • Developing a value proposition by creating a position strategy that creates value for the customer
  • Positioning involves a service aspect , a brand, a price, incentives, communication and distribution
  • Designing tactics

Brand aims to create a set of unique product associations

  • Communication involving positioning aspects
  • Implementation thru business process and schedule
  • Control thru performance evaluation and environmental analysis

How can we develop strategies against a competitive threat?

  • Re-positioning offering b lowering price or increasing benefits or adding a new offering

Thru this information it is possible to construct a realistic strategy that helps you position your firm in the market-place. This in turn can be the beginning of a competitive edge.

For more information:

Contact us Home

How we create a marketing campaign