Managing Profit Growth

  • Market-growth strategy by attracting new customers
  • Gaining market share thru attracting customers buying competitors’ offerings
  • Increasing quantity of purchases by customers
  • Lowering costs

How can a small business grow?

  • Gain access to new markets
  • Acquiring related firms
  • Vertical integration (acquisition of entity occupying a different level in value-delivery chain)
  • Horizontal integration (acquisition of firms at same level)
  • Collaboration with other companies (for example if a company a company sells sandals, it might arrange to sell this as a convenience item in a local hotel or thru a vendor at the beach.

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